Is domain authority important? Find out the truth about domain authority.

Lately, I have seen several posts in blogging groups about domain authority and how increasing domain authority is a blogging goal for the new year.

So what exactly is domain authority, and how important is it?

What is Domain Authority?

Domain authority is a ranking score from Moz, one of the two most popular SEO tools. (The other is SEMRush – my preference). According to Moz, the higher the score, the more likely your site is to rank in search results.

In theory.

Does Raising Domain Authority Result in Higher Page Rank?

Maybe. Maybe not.

No doubt, many of the factors Moz uses to determine domain authority are also part of the Google page rank algorithm.

BUT

Nobody knows the exact factors Google uses to determine page rank, and Google uses many more factors than Moz.

Moz is making an educated guess when it calculates domain authority. Raising your domain authority doesn’t guarantee an increase in page rank.

Is Domain Authority the Same as Page Rank?

No.

Google doesn’t give websites a domain authority or any other measure of authority.

Google also does not use domain authority as a ranking factor in its algorithm.

So while some of the factors that determine domain authority may be the same as what determines Google page rank, they are not the same thing.

Does a Domain Authority Over 60 Mean My Site is Excellent?

No.

Moz states in their documentation that:

Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” Domain Authority score.

This means there is ZERO benefit in increasing your domain authority to reach an arbitrary score a 3rd party says is “good” or “excellent.”