I want you to think of your blog in a new way. A way that makes it easier to understand how all parts of SEO work together to improve your page rank.
Your Blog is a Book
I want you to think or your blog as a book – a non-fiction book.
The Internet is a Library
Your blog is a book in the vast library known as the internet.
Google is Your Reference Librarian
According to the American Library Association, “Reference librarians recommend, interpret, evaluate, and/or use information resources to help patrons with specific information needs.”
Google plays the same role on the internet.
Google looks at our site, evaluates the content, determines if it meets the reader’s needs, and then makes recommendations in the form of ranked search results.
How Google Picks Its Recommendations
Google looks for the highest quality content written by experts.
Every book contains the same elements – cover, spine, dust cover, and pages.
And every book is assembled in the same way, binding on the left, and with pages in the same order – copyright page, table of contents, introduction, body, appendix, etc..
Technical SEO is about making sure your website includes all the necessary pieces and is assembled correctly to present to Google.
Every part of your blog corresponds with a piece of a book. For example, the sections of the book are the categories, and the blog posts are chapters.
All the pieces of your blog must work together to produce a finished product that is easy for readers to get the information they need.
To demonstrate your expertise, you need well-written, thorough content that answers readers’ questions.
And just like a non-fiction book focuses on one topic, so should your blog.
In other words, your blog needs a niche.
Google will have problems figuring out your expertise if your blog covers topics that aren’t related.`
How Readers Choose Content
Even if your blog post is on the first page of search results, readers may not choose to click-through or decide to stay on your site.
Despite the saying, readers DO judge a book by its cover.
Readers will choose the site that looks nicer, has better navigation, and has the easiest-to-read blog content.
The user experience is an overlooked but essential part of SEO.
Do YOU Know SEO Like a Book?
I hope this overview helped you gain a better understanding of SEO as it relates to your blog. Join The Click and subscribe to the BloggerBFF newsletter to learn more about applying the Know SEO Like a Book principles to your blog.