Seven SEO Tasks to Focus On During Slow Times

Whether it is a pandemic-induced quarantine, economic recession, or just a post-holiday slump, every blogger experiences slow times. Take advantage of the situation to knock these items off your SEO to-do list and make your website SEO friendly.

1. Fix Technical SEO Issues

   Review & fix your technical settings, improve your post format and fix any problems you find in Google Search Console. If you don’t know what to fix, consider ordering a personalized Website Evaluation.

2. Improve Your Site’s User Experience

   Good SEO is more than Google rank. Improve your site’s user experience so readers will stay on your site and come back again. A Website Evaluation gives you an impartial review of your site and recommends ways to improve the user experience.

3. Analyze Your Keywords

   Analyze your ranking keywords to pick the best posts for SEO updates and to gain a better understanding of your blog. You may even discover what Google considers to be your expertise. Don’t have access to your keyword data? You can order a list of top-ranking keywords that can be sorted by keyword, rank, search volume, and URL.

4. Fix Your Blog Taxonomy

   Fix your blog taxonomy, so it has only 5-7 categories and delete unnecessary tags. Then create a rule book, so your taxonomy doesn’t get out of control in the future and update all your posts. Better yet. Save yourself the headache, and have me fix your blog taxonomy.

5. Work on Your Content Strategy

   Use Answer the Public to make a list of questions people ask about each of your blog’s main topics. Then fill out your blog content by writing posts that answer those questions.

6. Update Old Content

   If you aren’t getting paid to create new content, use your time to update old content. Identify your “low-hanging fruit” that will gain the most substantial benefit from SEO updates. Combine posts on the same topic to make one thorough post, and turn dated content into evergreen posts.

7. Delete Old Posts

   Get rid of your blog’s dead weight by deleting posts that have no ranking keyword and have had no traffic in the last year. A Delete List makes it easy for you to identify potential posts to delete.

What SEO tasks do you plan to work on next?

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